UFC boss Dana White isn’t just barking orders in the octagon—now he’s advising VeChain, a blockchain project that wants a shot at the big leagues. The guy who made cage fighting mainstream is slapping his influence on crypto, aiming to yank blockchain tech out of its nerdy corner. Expect UFC fighters with gloves that scream “real deal” (thanks, VeChain chips). Investors went wild when this dropped. Want the inside scoop on why Dana’s swinging at blockchain? Stick around.
UFC president Dana White just crashed the blockchain party—officially joining VeChain as an adviser, because apparently, running the world’s biggest MMA promotion wasn’t enough. VeChain, a layer-1 blockchain that wants to bring crypto to everyday life, brought in White alongside Nobel Prize-winning physicist Konstantin Novoselov. No small names.
White’s job? Flex his marketing muscle and sports industry clout to drag blockchain out of niche corners and into the global spotlight. Makes sense. The guy turned cage fighting into a billion-dollar empire. Now he’s got his hands in blockchain, and for good reason. VeChain’s acquisition of the MiCAR license has enhanced its regulatory credibility in Europe, further boosting investor confidence.
Dana White is bringing his billion-dollar sports swagger to blockchain, determined to make crypto as mainstream as UFC fight night.
White’s appointment landed in April 2025 and is part of VeChain’s big play for growth. He’s expected to take blockchain mainstream, leveraging UFC’s insane reach—over 950 million households, which is basically the entire planet watching people punch each other. The partnership is expected to significantly increase VeChain’s brand visibility thanks to UFC’s global broadcasts.
His role also means hyping up VeBetterDAO, VeChain’s sustainability platform, which hands out B3TR tokens for real-world green actions. Because apparently, saving the planet now comes with crypto rewards. White’s job: slap VeChain’s brand all over the place, use his endorsement power, and get sports and entertainment companies on board with blockchain. He might even rope in UFC and its foundation for deeper partnerships. If anyone can do it, it’s probably the guy who made Power Slap a thing.
UFC’s already playing with VeChain’s tech. Fighter gloves now have NFC chips, so fans can buy “authentic” sweaty gear and know it’s legit, not some knockoff from a sketchy eBay seller. This NFC-blockchain combo also helps with charity auctions and proves VeChain’s not all talk—they’re doing real-world assets and phygital goods.
More blockchain ideas are coming for UFC and its foundation, too. Timing couldn’t be better. VeChain bagged the MiCAR license, a big deal in Europe for crypto platforms. News broke, VET token price exploded from $0.15 to $0.20. Trading volume tripled in an hour. Market loved it.
Dana White wasn’t just collecting another title—he was moving markets. And making blockchain look cool.
Frequently Asked Questions
What Is Vechain and How Does Its Blockchain Work?
VeChain is a blockchain, but not the kind you hear about at dinner parties.
It’s built for business, tracking stuff like supply chains and products—think barcodes on steroids.
The tech? Proof of Authority. That means trusted validators, not random folks with a laptop.
Two tokens: VET for value, VTHO for fees.
Big companies use it. Why? Because it’s fast, transparent, and not run by anonymous internet trolls.
Weirdly practical for crypto.
How Can Fans Benefit From Vechain’s Technology?
Fans aren’t just stuck watching from the sidelines anymore—VeChain drags them right into the action.
Want exclusive content? It’s there. Custom rewards? Sure, because who doesn’t love random perks.
Fan tokens let people pretend they have a say in team choices. Collectibles go digital, so say goodbye to dusty shelves.
Even AR and VR come into play—fancy, right? Plus, everything’s tracked on blockchain, so, ultimately, some actual trust in the system.
What Are the Main Uses of Blockchain in Sports?
Blockchain in sports is basically a digital referee. No more fake tickets—every pass is locked, verified, and scalper-proof.
Buying team merch? Blockchain says “no” to knockoffs. Fans rack up points for almost everything, swapping them for real perks or voting on team stuff like they’re part owner.
Athlete stats and contracts? Locked and loaded, no funny business.
Oh, and digital collectibles—because who doesn’t want to brag about owning a pixelated championship moment?
Are There Other Sports Organizations Using Blockchain?
Absolutely—other sports organizations are jumping into blockchain like it’s a Black Friday sale.
Football giants like Paris Saint-Germain and Barcelona? Yeah, they’re pushing fan tokens.
UEFA? Already toying with blockchain for fan engagement.
Even sports collectibles are getting the NFT treatment, because apparently cardboard just isn’t cool anymore.
Ticketing, betting, sponsorships—blockchain’s worming its way into everything.
Some love it, some roll their eyes, but hey, it’s not going away. What Is Bitcoin?
How Can Someone Invest in Vechain Tokens?
Investing in VeChain tokens? It’s not rocket science. Grab VET or VTHO on major exchanges like Binance or Coinbase.
Yeah, you’ll need to hand over your ID—KYC rules, deal with it. Buy with bank transfers or cards, your pick.
Want more control? Move tokens to a wallet like VeWorld or Ledger. Seriously, don’t trust exchanges forever.
Staking? Possible, but don’t expect to get rich quick.
Security updates—ignore them, lose your tokens. Simple. 7 Best Ways Cryptocurrency Benefits Small Businesses