I’ll show you how to do Pinterest keyword research in 2024, even if you’re just starting out. Initially, type what you want to find in Pinterest’s search bar – this gives you popular search suggestions. Use free tools like Pinterest Trends and Pin Inspector to see what words people search for most.
Make a simple list of both broad terms (like “recipes”) and specific phrases (like “quick dinner ideas for busy moms”). Track which keywords work best by checking your Pinterest Analytics. Update your list monthly with new, better-performing keywords. Let’s investigate how to turn these basics into a winning Pinterest strategy. Maximize Business Growth and Online Presence With SoTellUs.
What You Will Learn
- Start with Pinterest’s search bar to discover suggested Pinterest keyword research keywords and trending topics by typing potential search terms.
- Use Pinterest Trends and Pinterest Ads Manager to identify popular keywords and check monthly search volumes.
- Create a basic spreadsheet to organize both broad keywords and specific long-tail phrases related to your content.
- Focus on idea-based keywords rather than brand names, as Pinterest users primarily search for inspiration and solutions.
- Monitor keyword performance through Pinterest Analytics and adjust your strategy based on engagement metrics.
What Is Pinterest Keyword Research
Pinterest keyword research is the strategic process of identifying and analyzing the specific search terms users enter when looking for content on the platform. Think of it like a gold hunt – you’re looking for the words people type when they want to find something special on Pinterest.
When you do keyword research, you look at what words people use to search for things they want to see or learn about. I use tools like Pinterest Trends to see what’s popular and what people are searching for right now. It’s like having a magic window that shows you exactly what others are interested in.
The main goal of Pinterest keyword research is to help Pinterest understand what your content is about. When you use the right keyword phrases in your pins and boards, Pinterest can show your content to people who want to see it.
It’s just like labeling your toy boxes – when you write “blocks” on the box, everyone knows there are blocks inside. This makes it easy for Pinterest to match your content with people who are looking for exactly what you’re sharing. Proven Strategies to Skyrocket Real Estate Lead Generation for Realtors
Getting Started With Pinterest Search
When you’re ready to plunge into Pinterest search, understanding the platform’s search behavior is crucial for success. Unlike Google, Pinterest works as a visual search engine where people look for ideas using simple words.
Think of it like a big canvas book where you can find cool stuff just by typing what you want.
I’ll show you how to use Pinterest’s helpful tools to find the right words for your pins. Start with the search bar – it’s like a magic helper that gives you ideas as you type. When you type “cake,” it might suggest “birthday cake” or “chocolate cake.” These suggestions tell you what lots of people are searching for.
Watch the Pinterest Keyword Trends to see what’s popular right now. It’s like checking what everyone wants to see.
For your Pinterest keyword research, use broad words instead of long phrases because most people search on their phones and like quick, simple searches. Put these words in your pin titles, descriptions, and even on your visuals. Mastering PPC and Lead Generation for Plumbing Businesses
Essential Pinterest Research Tools
Now that you know how Pinterest keyword research works, let’s explore the tools that’ll make your Pinterest keyword research more effective. I’ve tested many Pinterest tools, and I’ll show you the best ones to use.
KeySearch and Tailwind stand out as the top choices for beginners doing any Pinterest keyword research. KeySearch shows you what words people type into Pinterest’s search bar, while Tailwind looks at your website and suggests keywords that match your content.
When I compare these tools, I find they each have special features that help track keyword trends.
For free Pinterest keyword research options, Pin Inspector creates helpful charts without needing special access to Pinterest. It’s like having a smart helper who tells you what words to use in your pins.
The Pinterest Ads tool also works great – it tells you how many people search for specific words each month.
Remember to pick a tool that’s easy for you to use. Look for one that shows both how popular a keyword is and how hard it might be to rank for it.
This way, you’ll find the perfect words to help more people find your pins.
Understanding Pinterest Search Behavior
Let’s investigate how users actually search on Pinterest, as this knowledge forms the foundation of successful Pinterest keyword research.
Think of Pinterest like a big canvas book where people look for ideas and things to buy. When someone types words into Pinterest’s search box, they’re telling Pinterest what they want to see.
I’ve noticed that people rarely search for brand names on Pinterest. Instead, they use simple words to find what they’re looking for. This means your content visibility depends on using the right words in your pins’ titles and descriptions.
When users engage with your pins by saving or clicking them, Pinterest shows your content more often.
User engagement is really crucial on Pinterest. When people like and save your pins, Pinterest thinks, “This must be good stuff!” and shows it to more people.
It’s like getting a gold star on your homework – the more stars you get, the more people will see your work thanks to your successful Pinterest keyword research.
Finding Your Target Keywords
Understanding how Pinterest users search leads us directly to uncovering the right Pinterest keyword research terms for your content.
I’ll show you how to use Pinterest’s search tools to identify what your audience wants to see.
Initially, type a word that matches your content into Pinterest’s search bar. Watch how Pinterest shows you more words across the top – these are your keyword trends. The most popular ones show up initially on the left side. It’s like a game of follow-the-leader, showing you what people look for most.
Let’s make finding keywords even easier. When you start typing in the search bar, Pinterest suggests words to complete your search. These suggestions come from real audience observations – they’re what other people actually search for. Write these words down in a list.
For the best results, I use Pinterest’s own keyword tool in the Ads Manager. It tells me exactly how many people search for each word every month. I pick keywords that lots of people search for but aren’t too competitive. This helps your pins get seen by the right people.
Analyzing Keyword Competition
One aspect of Pinterest keyword research is to dive into keyword competition reveals whether your chosen Pinterest keywords will help or hinder your content’s visibility. I look at two main things when I check competition: how many people search for a keyword and how many pins already use it. Using Pinterest’s built-in tools, I can see these numbers clearly.
To understand Pinterest keyword research trends, I use Pinterest’s auto-fill feature and Ads Manager. These tools show me which words are popular right now. I also use KeySearch to get extra information about how hard it will be to rank for specific keywords.
When I do competitor analysis, I look at how many pins use the same keywords I want to target. I always pick keywords that aren’t too hard or too easy. If a keyword is too hard, my content might get lost. If it’s too easy, not enough people will search for it.
Long-tail keywords, which are longer and more specific, often work best because fewer people use them. I check my keywords regularly and change them if they’re not working well.
Optimizing Your Pinterest Profile
Optimizing your Pinterest profile starts with several essential steps that lay the foundation for better visibility and engagement. Initially, switch to a business account to get special tools that help you see how well your pins perform. Then, make sure to add your website and verify it.
For better Profile Visibility, pick a clear profile photo and write a simple description that includes words people search for. Think of it like putting a big sign on your store – you want people to know what you’re all about right away.
Profile Optimization means setting up your boards the right way. Create at least 10 boards about topics that matter to your audience. Give each board a clear name and description using words that match what people look for on Pinterest.
Don’t forget to add links to your other social media accounts and include a call-to-action that tells people what to do next.
Keep checking your Pinterest analytics to see what works best and make changes when needed. Remember to use relevant keywords everywhere, all the way from your Pinterest keyword research to your profile name, board titles, and pin descriptions.
Creating a Keyword Strategy
A solid Pinterest keyword research strategy forms the backbone of your Pinterest success. I’ll show you how to build one that works, starting with keyword brainstorming. Think of it like making a shopping list – you need to know what you’re looking for before you start.
First, look at who follows you. Are they moms? Teachers? Crafters? This audience segmentation helps you pick the right words they use. Open Pinterest and type in words about your topic. Watch how Pinterest suggests other words – these are gems for your list!
Next, organize your keywords into groups. Put similar words together, like “healthy recipes” and “easy meals” in one group. Use Pinterest’s search bar to find more ideas – it’s like a hunt for popular words.
Write down your keywords in a simple list or spreadsheet. Include both big words (like “recipes”) and longer phrases (like “quick dinner ideas for busy moms”). Check which words get the most searches using Pinterest Trends, and use these words in your pins and boards.
Remember Pinterest keyword research isn’t a one off, so update your list as you learn what works best with your followers.
Tracking Your Keyword Performance
While finding the right Pinterest keyword research strategy is crucial, tracking their performance helps you understand what’s actually working for your Pinterest strategy. I use keyword tracking tools like Pinterest Analytics to see how many people search for my keywords and how they interact with my pins, and get passed to your blog posts.
When I look at performance metrics, I check three main things: how many people search for my keyword, how many people engage with my pins, and how hard it’s to rank for that keyword. Think of it like a game – you want to find keywords that lots of people search for but aren’t too hard to win at.
I keep track of my keywords in a simple spreadsheet using Google Sheets. Every month, I look at which keywords bring me the most visitors and which ones aren’t working well. If a keyword isn’t helping my pins get seen, I try new ones instead.
Remember, when learning how to do keyword research on Pinterest, you don’t do Pinterest keyword research once and forget it. Check your keywords regularly and adjust them based on what’s working. It’s like trying different ingredients in a recipe until you find the perfect mix.
Advanced Pinterest Research Techniques
Through advanced Pinterest keyword research techniques, you’ll find powerful ways to reveal significant keywords and strengthen your Pinterest strategy.
Let’s start with Keyword Combination Strategies. Think of it like building with blocks – you can take two simple words and put them together to make something special. For example, if you like “cats” and “drawing,” try “cat drawing tips” or “how to draw cats.” This helps you find special groups of people who want exactly what you’re sharing.
When it comes to Competitor Analysis Techniques, I look at what other successful Pinterest users do. It’s like watching how your friend plays a game to learn their best moves. I use tools to see what Pinterest keyword research keywords they use in their pins and boards. Then, I write these words down in a simple spreadsheet to keep track of them.
I also dig deep into specific topics I care about. If I love baking cookies, I don’t just use “cookies” – I look for things like “chocolate chip cookie recipe” or “easy cookie decorating.” This helps me find people who want exactly what I’m sharing.
Frequently Asked Questions
How Long Does It Take to See Results From Pinterest Keyword Optimization?
Once you start learning how to do keyword research for Pinterest, you won’t see results right away. I’ve found keyword ranking results can appear within 2-4 weeks of optimization, but your timeline may vary depending on content quality and competition. Be patient—consistent optimization pays off.
Can I Use the Same Keywords Across Multiple Pinterest Business Accounts?
I recommend using a unique keyword strategy for each Pinterest business account. While some overlap is fine, account differentiation helps target specific audiences and prevents competition between your own accounts.
How To Do Pinterest Keyword Research for Seasonal Results And Do They Perform Differently Than Evergreen Keywords on Pinterest?
I’ve watched seasonal trends surge during specific times while evergreen keywords maintain steady performance year-round. Your keyword performance strategy should blend both types to enhance Pinterest visibility throughout the year.
Should I Delete Pins That Aren’t Performing Well With Specific Keywords?
I don’t recommend deleting underperforming pins. Instead, I’d focus on improving pin performance by updating descriptions, re-optimizing for different keyword relevance, or repinning with fresh targeting approaches.
How Often Should I Update My Pinterest Keyword Research for Existing Content?
Like tending a garden, I recommend reviewing your keyword trends quarterly and updating existing content’s keywords monthly to maintain content relevance and adapt to seasonal shifts in Pinterest search behavior.
Use Pinterest Keyword Research Tools for Results
I’ve tested these Pinterest keyword research methods myself, and they work. Start with basic searches, use the right keyword research tool for pinterest, and watch how people look for things on Pinterest. Make your profile shine with good keywords, and keep track of what works. It’s like building with blocks – start simple and add more as you learn. Soon you’ll see your Pinterest posts reaching more people who want what you share.